A look into CAMPUS, ShopBack’s new Singapore HQ at Pasir Panjang

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It’s tricky to skip the notable ShopBack sign at the entrance of what as soon as was a rundown faculty setting up at Pasir Panjang Highway. The start of CAMPUS by ShopBack nowadays (July 1) marks the on the net platform’s solid regional growth in Asia Pacific, subsequent its recent US$80 million funding.

Spanning 88,000 square ft, the web page retains the framework of the authentic college, modernised with a sturdy contrast of a slate grey roof in opposition to white partitions, black trim around the home windows, and black arch doorways.

The launch ceremony was kicked off by Henry Chan, co-founder and CEO of ShopBack, who initial reminisced about creating IKEA flatpacks for their first-ever office 8 decades in the past.

(L-R): Tan Kiat How, Singapore’s Senior Minister of Point out for National Development and Communications and Details and Henry Chan, CEO and co-founder of ShopBack / Graphic Credit: ShopBack

Around the previous 8 several years, we have noticed the evolution of our company — from an online platform to an omnichannel buying ecosystem. Back again then, I never would have imagined we’d have anything like CAMPUS to phone our have.

With the start of our Singapore HQ, we seek to further fulfil our mission to increase the choices furnished, by partnering merchants to convey our companies to additional shoppers in the area.

– Henry Chan, co-founder and CEO of ShopBack

On-line system to innovation hub

ShopBack utilizes the faculty as a metaphor, to build a website link concerning growing a small business and continual mastering by bringing personnel back again to the nostalgic times of their adolescence.

“Learning doesn’t prevent in school,” adds Henry.

The general structure embraces ShopBack’s principal values: collaboration and innovation, advancement and understanding, and most importantly very good memories — related to one’s schooling practical experience.

In CAMPUS’ Assembly Location, the flooring-to-ceiling windows let in dazzling nonetheless filtered natural gentle. A big screen is the key focal point of the space, and struggling with that are staggered platforms framed with cement-finished bookshelves, which serve as a seating place for townhall meetings.

On non-party times, the Assembly Region has tables and chairs laid out, as well as a desk-tennis table in the middle great for when personnel want an amusement split.

CAMPUS Assembly Region / Image Credit history: ShopBack
CAMPUS to start with flooring exterior, housing written content creator studio, 3rd Place

Exiting ShopBack’s main location, the CAMPUS constructing also shares the floor floor with Third Place, a content material creator studio.

Third Space’s area extends into a comprehensive kitchen and pantry and two totally-geared up studio and enhancing areas as a result of a corridor accented by glass-panelled arch doorways.

Collaborative areas for constant innovation

ShopBack’s collaborative workspace style traits translate to the workplaces on the second and 3rd floor as nicely. Highlighting the 2nd flooring is a prolonged bar and pantry space, equipped with sockets. The bar is also utilised for additional than just lunch, but also following-hrs socialising.

Bar and pantry region on the second floor / Image Credit rating: Vulcan Post

A special signature of ShopBack’s places of work is its Y-shaped cluster seating arrangement on each the 2nd and 3rd floors, creating it easier for workforce to converse, collaborate and ideate.

To the remaining of the bar on the next ground, hotdesk seating is committed to the Human Resource (HR), Information, Style, Possibility, and Engineering teams.

Scattered on the two finishes are enclosed assembly rooms. The second ground conference rooms are named just after ShopBack’s mascots — Penny, Nick, Bill, and Content Bag — as very well as factors reminiscent of the outdated campus this kind of as numbers 71 and 77.

(L-R): ‘Happy Bag’ meeting space, Y-formed cluster seating arrangement / Picture Credit rating: ShopBack

A mural detailing ShopBack’s journey prospects you up to the 3rd floor which houses the Enterprise Enhancement and Internet marketing groups. In this article, the meeting rooms are named after well-known food from distinctive pieces of the region these types of as ‘Jollibee’, ‘Xiao Long Bao’, and ‘Martabak’ — a tribute to the international locations that ShopBack has created its mark on. 

Assembly room at CAMPUS / Graphic Credit score: ShopBack
Workplace conference rooms with exclusive names / Graphic Credit score: Vulcan Post

Aside from the assembly rooms and workplace desks, there are also at ease lounge areas in amongst to inspire even a lot more socialisation.

ShopBack is actively using the services of now

Obtaining CAMPUS contributes to our innovation and Singapore’s e-commerce. As a company, we can keep on to innovate and be a component of our customer’s life from on the net to offline. We current the shopper with flexibility and management around their finances, as perfectly as solutions.

– Fern Nannaphat, Country Standard Supervisor of ShopBack

CAMPUS will provide as a info science investigate & advancement (R&D) hub, comprising a 50-sturdy group of facts scientists, device learning engineers, facts analysts, UI/UX designers, and software program engineers.

ShopBack sooner or later seeks to further more increase its capabilities in financial products and services, with its most recent acquisition of hoolah and its the latest launch of ShopBack Shell out.

To date, it has hired above 300 regionally across the earlier six months to facilitate its progress. It is also wanting to carry onboard new hires in regions of payments, compliance, and engineering-similar roles ahead of the year ends.

Commencing out with just six group members in 2014, CAMPUS will now dwelling above 220 personnel based in Singapore. Considering that inception, it has also racked up S$3.5 billion in once-a-year profits for 10,000 on the net and in-shop retailers throughout 10 marketplaces.

Featured Image Credit history: ShopBack



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