Alexa Internet, Amazon’s web traffic analysis service, is being shut down
after more than two decades. Amazon acquired Alexa in 1999, after it was
founded in 1996. (15 years before the shopping giant revealed its digital
assistant of the same name).
When it comes to the world’s most popular websites and news coverage, Alexa
is best known for its Alexa Rank, a ranking based on the number of visitors
to each site. From a small sample of web users who have installed the
browser extension and from sites that have installed the traffic monitoring
software directly, the company extrapolates this data.
According to a blog post, Alexa.com will stop accepting new subscriptions on
December 8, 2021, and shut down on May 1, 2022, as stated in the post.
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“Alexa Internet was founded 25 years ago. We’ve made the difficult decision
to retire Alexa.com on May 1, 2022, after two decades of helping you find,
reach, and convert your digital audience. We appreciate your trust in us as
a go-to resource for everything from content research to competitive
analysis to keyword research and beyond,” stated the company.
Those who have paid for Alexa’s services can download their data and
unsubscribe from the service.
The Alexa.com rankings have long been both popular and divisive, which is
understandable given the importance many online businesses place on
establishing traffic metrics. Despite numerous claims that the
Alexa Rank of
the service can be manipulated, it has remained the most well-known name in
the world of web rankings. SimilarWeb, Tranco, and ComScore are just a few
of the alternative services available.
When it comes to its 25-year history, Alexa Internet describes itself as “a
leading provider of competitive analytics and marketing intelligence
services” with “terabytes of archived web content, a data-contributing panel
for millions of users across countries, and decades of experience as a
leading provider of competitive analytics.”
To empower our customers, Alexa Internet explains, “Our obsession is to
empower them through compelling and actionable insights that drive
measurable results for their business.” It is our belief that “substance
rather than style” is more important at Alexa, which means that you can rely
on getting the information you need without having to sift through
Amazon has decided to shut down Alexa because it believes that the cost of
maintaining the site is too high at this time.
- Alexa was established in 1996 and purchased by Amazon in 1999.
- According to Amazon, Alexa.com will be shut down on May 1st, 2022.
The Alexa Rank is a well-known feature of Alexa. Until December 8th, 2021,
Alexa.com will no longer accept new subscriptions.
It’s also possible for Alexa customers to export and delete their data, if
they so desire.
It was used to monitor the performance of competitors and websites using
The website provides global rankings, web traffic data, and other
important information on more than 30 million web pages.
- The Alexa ranking has been the subject of several rumors.
A number of people criticized Alexa’s ranking because they felt the data
was more relevant to Asian countries than countries where English is the
primary language of instruction.
In their notice of termination of service, Alexa stated that:
“Alexa Internet was founded twenty-five years ago. The Alexa.com service
will be discontinued on May 1, 2022, after serving you for more than two
decades and helping you find, reach, and convert your digital audience into
customers. “Thank you for relying on us for content research, competitive
analysis, keyword research, and so much more,” we said in our email.
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According to an official statement, Alexa will no longer accept new
subscriptions after December 8, 2021, but current subscribers will be able
to access the service until May 1, 2022. Customers can export their Alexa
data using the various data export options provided by Alexa based on their
subscription level, and they can also delete their Alexa accounts.
Alexa.com The official notice stated that API would cease to function as of
December 15, 2021.
It has been announced by Alexa (Alexa.com) that the subscription fees will
be in effect until the last subscription bill, which is on April 1, 2022.