How IP Address Management Can Help Your Marketing Strategies

ByFreda D. Cuevas

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Good marketing is what makes you stand out from your competition. Often, the biggest difference between the reason for a customer choosing a particular brand is simply marketing. It is important to reach the right eyes with the right message at the right time.  IP address management is one of the most effective ways to give your marketing strategy the boost it needs. Through IP targeting, marketers can send the best ads through the customer’s devices.

What exactly is IP address management?

All the devices connected to the internet have an address to identify them called the IP address. Whether it is desktop, laptop, or mobile, all of them have an IP address. Marketers use this address to do their campaigns. To sum it up, it is a method of marketing that targets the customer’s IP address. With this, they can deliver specific and relevant online advertisements. It is a hyper-focused method of marketing through which you target your audience based on their IP address. These methods can be used to target both individuals as well as businesses. IP targeting can help businesses by maximizing their marketing potential. Here’s how IP address management helps your marketing strategies.

It helps you target an audience

IP targeting uses several methodologies to target the audience. It uses IP intelligence in addition to several forms of analysis to improve location to postcode level. It will work great with click fraud prevention software and will maximize the outcome of all the efforts you put into marketing.  In fact, it has an accuracy of up to 97% at the city level and 99.99% at the country level. This allows you to maximize the traffic that you can target geographically.

It can help you market local events

If you are trying to host and market a local event for a community, it can help you out. IP targeting allows you to send out ads only to the people in the general vicinity of the event. This results in lower ad spending and increased ticket sales. Thus maximizing the efficiency of your campaign.

IP targeting can help you increase business with certain demographics

IP targeting can help you reach out to certain demographics. Say you are trying to reach out to young adults. Most of them are bound to be in college. Thus, you can specifically target them by sending ads to IP addresses that are connected to the college WiFi.

It can help you increase footfall for your local business

Say your business depends heavily on physical stores. Your stores are likely to spread across a wide area. As such, you need to appeal to the people that are immediately within the area of a particular store. With IP targeting you can design campaigns based on the local culture and send them directly to their audience.


With the fast-changing marketing landscape, it is important to keep up with the demands of the industry. IP targeting is a powerful tool in the hand of the right marketer.  It allows you to send targeted campaigns to specific audiences. If done perfectly, these campaigns can turn into a huge success and ground the brand in the mind of the customers. IP targeting is effective, simple and even makes the customer feel validated.


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