Over the past year, there is no question that the world has undergone a lot of large-scale changes. The COVID-19 epidemic has made things difficult for a lot of industries, including graphic design. Many individuals in this field have quickly realized that they are having to do a lot more with less. However, that’s okay, because there are still some solid ways to go about doing graphic design well. Even though it can seem like people are quite limited in this day and age, the recurrent theme would definitely be such things as “freaky cool”, “freaky convenient”, and “freaky in every sense of the word.” The culture might be demanding, but graphic design experts are up to the task. Here are some of the graphic design trends that designers are paying the closest attention to:
One digital design tool future that is worth paying close attention to would be that of Artificial Intelligence. Of course, here we are in the second decade of the 21st Century, and so it shouldn’t be any surprise that Artificial Intelligence (AI) continues to encroach into different parts of our day-to-day lives. Graphic design would be no different, and it is here that AI will design software that will make our day-to-day lives easier. It will do such things as discover different opportunities, make even the most tedious processes faster, and help every customer have much more relevant experiences. Indeed, if you are granted the ability to adopt AI tasks in your work, it will help free you up to do the more complex tasks, leaving the “busy work” to the artificial intelligence system. Of course, this simply reinforces the counter-argument that many in the IT field have that no, they aren’t putting people “out of work”; rather, they are just making it “easier for them to do their work.” Indeed, there is already a growing list of companies that are offering AI-influenced web design options.
Another great thing about AI would be that it can help you embrace experiential advertising. This is definitely bringing new life to the term “reaching customers” simply because of the fact that it will allow the potential customer to undergo marketing that is completely interactive and immersive. No, this isn’t just virtual reality, as that is just the beginning. Instead, this takes it a step further, with the advent of an exhaustive list of “virtual wearables.” Moreover, besides virtual reality, there is going to be another concept called “parallel reality”, which will usually different people to have the ability to see different things.
Sensory design will take one step further still. This concept is already renowned because it seeks to expand on the foundational concepts of seeing and touching and going on to giving users the ability to smell and taste an advertisement as well. Called “synesthetic feedback”, these technical ingredients will allow users to have the ability to do such far-out things as “hearing colors” or “tasting sounds.” This means that websites are soon going to make us either feel or respond to our feelings. The basic premise is that advertising executives are looking to make their design features more personal, emotional, and even cerebral. This type of graphic design technology already has a name. Billing itself as “neurotic networks”, this design function is going to assist creators in mimicking the brain when it comes to product design. They can even measure this design technology by an EEG system.
In the words of Toy Story’s Buzz Lightyear, it’s time to go to “Infinity and Beyond.” The sky’s the limit when it comes to these design features, but the beauty of it all is that there are plenty of past trends that will persist as well. Such things as the portable hardware seen in the Apple Pen will continue. Additionally, more and more typing fonts will come alive as well. When it comes to graphic design, there is no doubting the fact that this day and age is truly a great time to be alive.